Tuesday 1 April 2014

Make A Bold Statement With Electronic Display Products

Huge, bold and capable of making a statement, billboards have been a traditional method of advertising products, services and everything else. These are large boards which are typically found in high traffic areas such as highways.

Today, digital billboards are replacing the conventional static ones because of the versatility and dynamism that they offer. Today, they are a common sight, frequently popping up near buildings, at bus stops, inside airports, etc. They are a highly cost-effective method of promoting a business and improving brand awareness in an interactive and appealing way.

Traditionally, these boards come in two shapes and sizes namely poster and bulletin. Bulletins provide more visibility because of their size and creative customization option. Posters are primarily used in commercial and industrial locations and are relatively smaller. These are generally used for the purpose of informing local residents and commuter traffic.

Mechanical billboards make use of tri-action technology which enables them to display separate ads on a single board. This way, the advertisers can convey three different messages using a single board which will eventually help cut corners.

Digital technology has revolutionized this industry by introducing electronic billboards which allow static ads to rotate in loops making it more eye-catching, customized, attractive and appealing. These boards make use of LED screens, which allows the owner to keep updating the displayed message and make room for multiple messages in a cost effective manner.

The biggest benefit of this form of advertising is that it’s easy to update it without any expenditure with the help of a connected computer to change the message being communicated. It is almost impossible to cross thorough one such billboard and ignore it, which is why it guarantees public attention and improved brand awareness which will eventually result in higher branding and more sales.

Designed to grab attention and leave a long lasting impression at a quick glance, these advertising products establish a connection among public about the brand. This is the reason why digital technology is replacing the old static display products quickly to generate high business awareness among commuters.

To generate maximum product awareness, it is crucial to select an ideal placement. Install the billboard in a place where traffic is always high so that the message could be communicated across a large population to promote a product or service.

Tuesday 25 March 2014

Make The Most Out Of Your Advertisement With LEDs Displays

In a crowded market, the only way to attract customers is by installing big advertising boards. The more you are able to advertise a business; higher will be the chances of customers actually coming in and trying out the product. For that, people install bill boards and a variety of other mediums.

Out of the available mediums, LED signs are gaining popularity faster than all other mediums combined together. As technology is improving, these signs are becoming statement pieces, ideal for making any store or outlet more visible and to attract more customers.

The allure and appeal of these boards is hard to ignore. Led emitting diodes are an incredible way of promoting a local shop or restaurant. These types of displays are highly interactive and the message can be modified in any form as per the wishes of the owner.

As opposed to static boards, which remains unchanged throughout its life time, LEDs are easily customizable. They are nothing but a clutter of small bulbs combined together and owners can display as many offers and message as their business demands.

If you have a display installed outside your shop, it would be hard for any person to avoid the outdoor led displays. As people drive down the road, they are forced to glance at the sign, even if they do it for a few seconds only. The more people glance at your advertisement; more will be tempted to check out your service.

It works like a magnet that draws customers’ attention to the sign that has been displayed. The best way to make the most of these displays is to place them at a place which is always crowded like outside a school where parents come to pick their kids. This way; more people will be exposed to the message on a daily basis.

When it comes to outdoor advertising purchasing an LED display board is the best option. These are easily available in a plethora of colors and style options at very affordable prices. There are more than one reason for every business to get these installed and there is not one reason why they shouldn’t. These are the best investment for any business owner.

Monday 24 February 2014

How Are LED Displays Different From LCD Displays?

LED displays are newer variants of electronic displays available in the market. They are equipped with more advanced technology, and considered better than their predecessors. Generally, two types of displays are popular in the market namely Light Emitting Diodes (LED) and Liquid Crystal Displays (LCD).

Normally, people get confused between these two options, while purchasing. They are unable to select the best option is and how these two displays are different from each other.

LED graphic displays are the latest and therefore, better than LCDs in various aspects. The major differences are as follows:

  • Contrast levels
  • Without a doubt, LEDs come with better contrast ratio compared to liquid crystal displays. One of the major disadvantages associated with LCD displays is their inability to create dark areas of the images, which in turn hampers the quality of images produced on the screen.
    On the other hand, LED displays create dark areas for images, simultaneously improving contrast and quality of the images produced.

  • Color quality and accuracy
  • The color accuracy of light emitting diodes is much better than liquid crystal displays. Those looking for better color quality and accuracy should go for LED displays.

  • Difference between viewing angles
  • When it comes to making a comparison between the viewing angles of LED and LCD displays, the viewing angle of LED’s is quite larger than LCD. The contrast ratio in LCDs starts diminishing beyond 30 degrees from the center whereas there is no such drawback associated with LEDs. They have wide viewing angles.

  • Available sizes
  • There is some difference between sizes of LED and LCD displays available in the market. The available sizes for LED’s are 17 inches to 70 inches. On the other hand, the available sizes for LCDs are 15 inches to 65 inches.

  • Response rate
  • The response rate of LEDs is better than LCDs. Issues such as motion lag and blurring of images are not associated with LEDs.

  • Power consumption
  • Generally, people think that the device equipped with advanced technology will consume less power but it is not the case with these two forms of displays as they consume the same amount of power to a good extent.
    If you are looking for better features and picture quality, then LED should be your first choice.

Tuesday 21 January 2014

Electronic Displays Will Help You Get More Fans And Customers!

You might have noticed that nearly every commercial outlet has a display sign outside. In case you haven’t invested in one yet, I can promise you that you are not generating as much revenue as you can. It doesn’t matter what kind of an outlet you are running. It can be an eating joint, a retail store, or even some kind of a recreational or entertainment facility like a gaming zone or a cinema.

How well you utilize the traffic outside your outlet, is one of the most determining factors of the kind of success that you meet. All you have to do is find a way to these people inside. There is no better way to draw their attention, more effectively than a display.

Many people might not even find a simple board worth taking a second look at. On the other hand, if you have installed one or more electronic displays, you instantly have a source that is sure to make heads turn, because it is practically impossible to ignore a good looking display as such.

Apart from increasing your customers, they can also decrease the work load of your staff members, and add to the convenience of the customers at the same time.

Yes, displays are not just meant to be installed outside, but even above counters, and in other places inside your commercial outlet. There are more ways than one in which they can increase the revenue of your joint.

Finally, just as important as it is to install a display, is selecting the right one. For this, you first need to consider the ambience and décor of your joint and then choose displays that match with it. This includes aspects such as the size, design and color scheme.

The capacity of the display is yet another important factor that goes into determining its utility. You may or may not need to display videos, and the text too could be displayed in a single or double line.

Do what’s best for business, and make the best of what’s available! A display will boost your outlet’s appeal, regardless of the services and products you provide.

Electronic displays are assets for any commercial joint. They have the potential to treble your revenues.

Friday 17 January 2014

How Liquid Crystalline Displays Work?

The liquid crystal display technology has made it possible for manufacturers to create thinner television and monitor screens. In comparison to its predecessor (cathode ray tube that uses fluorescent screens), LCDs deliver brighter picture quality.

Most of the portable electronic gadgets manufactured in the industry such as watches, cell phones and mp3 have LCD or LED screens.

Both big and small business organizations have taken advantage from this technology for promoting their products and services. Earlier, banners and pamphlets were used for advertising, but now everyone is switching to liquid crystalline technology.

Today, a large portion of the world’s population is taking benefit from data display LCD boards, yet some people are still unaware of it.

What is LCD (liquid crystalline display)?

The liquid crystals in the LCD are actually made up of molecules that behave like liquid. These liquid crystals are more flexible in their movement. In LCD display, there is a set of two transparent panels which have a crystalline solution in between. Light comes from behind the panels.

The crystal either allows light to pass through it, or blocks it. The arrangement of the crystals helps in producing the image. However, the image forms when crystals allow light to pass through them.

The panels in the configuration have placement in a way that makes it possible for the light to pass through at least one of the panels. The two panels cut each other at 90 degree angle. When the liquid crystals receive electricity, they get in position and allow light to pass through two panels intersecting each other at 90 degree angle.

The fluorescent bulb works as the mainsource of light for a LCD, which only produces white light to pass through the panels. The liquid crystals have numerous pixels. A single pixel breaks into other pixels of red, blue and green color.

Today, electronic industry is using of this technology for a variety of reasons, due to amazing benefits associated with it. Not only is this technology highly versatile, but also durable.

If you want to use data display LCD technology for the promotion of your products and services, look for a reputed service provider to enjoy the benefits associated with this technology.

Wednesday 18 December 2013

Are Electronic Displays Expensive Investment or Valuable Asset?

It is a fairly safe assumption that most companies today, are at a developing stage. This means that even though they are not novice to their respective sector, they aren’t exactly established.

This applies to hotels, factories, transportation providers, spare parts manufacturers, assemblers of all kinds, to practically every other sector.

The reason, why I’m emphasizing on this is to further emphasize on the importance of cutting costs.

There is a lot that you can do for your commercial outlets. An Electronic Display is one such asset that gets more customers pouring in, regardless of what field, your company belongs to.

There are two important questions that need to be answered in this context, and they pertain to the utility, and need of displays.

Are they an expensive investment or a valuable asset?

There is a lot you can do to improve the aesthetic appeal of your outlet. There’s no hiding the fact that displays, are relatively expensive compared to other options. This compels one to think, whether they are worth the investment.

The short answer is, yes, let’s understand why:

  • They are a one-time investment
  • They can get the attention of the customers easily
  • They give the employees a chance to work more productively
  • They add to the convenience of the customers
  • They provide a necessary edge to your company against its competition

How does one make the best use of such displays?

First of all, you have to bear in mind, the workload and efficiency of your staff members. One of the primary purposes, of displays is to add to the ease of their operation and daily work related chores. Accordingly, you can invest in the right amount and size of displays. Also, the capabilities are different from unit to unit. So, bear that in mind.

Don’t forget to take into account, the overall ambience of your outlet. This applies especially to food outlets, gaming centers, and any such place where you might expect the customer to stay a while.

The display that you get for your outlet should be easy to operate, and update, to ensure maximum efficiency.

An Electronic Display is nothing less than a crucial investment for your commercial outlet. It is important from, a functional and a superficial point of view.

Monday 16 December 2013

How Can Electronic Displays Make A Difference In Your Revenues?

Your company depends on the number of people you are able to connect with. Nevertheless, that further depends on a number of things too.

Always bear one thing in mind!

How you manage to get your targeted audience’s attention is important! If you tell them about how good a certain thing is, in the right way, chances are, they might just invest in it.

This is where an electronic display comes in. With its help, you can easily get the attention of your audience, and convey a message about whatever you have on offer.

The use of such a display is not just limited to displaying important signs, but when used correctly, it is nothing less than a resourceful weapon. Get creative, and use all the available features of a display!

Speaking of valuable features, it is important to know the capabilities that a display can offer you. A display can be used to display text, images, videos or a combination of two or more of these. The resolution, size, and a handful of other features may however vary.

A smart selection depends on two things: Your needs, and your budget.

Taking an informed decision, is a matter of meeting both these needs or bridging the gap by as much as possible.

However, are they still an investment, worth making? The short answer to that question is yes! A display is as integral to your commercial outlet, as the equipment you use to manufacture, whatever it is that you manufacture.

As mentioned, earlier, it is the most resourceful tool, when it comes to arresting the attention of any one that is merely passing by your outlet. Especially, in a place like a fast-food joint!

Not everybody goes out, with the intention of committing gluttony, but show them a picture of a juicy beef patty, throw in a free Slurpee, call it a meal, put it on a giant screen, and they will!

Even more important, is the functionality aspect of these displays. Imagine, you administrate a stadium, and the spectators, have nowhere to look for the score. Imagine if they don’t have flight schedules, conveniently listed in front of them at an airport. Imagine, if they have to ask the employees for the available movies, and their timings, in a movie theatre.
I can go on, but I’m sure that you get the point, by now.

So, go on. Don’t think twice! Your questions have been answered and now you know what you have to do!

An electronic display can be your commercial outlet’s best friend. Just be sure that you buy one that matches its interiors, exteriors and nature of operations!