Huge, bold and capable of making a statement, billboards have been a traditional method of advertising products, services and everything else. These are large boards which are typically found in high traffic areas such as highways.
Today, digital billboards are replacing the conventional static ones because of the versatility and dynamism that they offer. Today, they are a common sight, frequently popping up near buildings, at bus stops, inside airports, etc. They are a highly cost-effective method of promoting a business and improving brand awareness in an interactive and appealing way.
Traditionally, these boards come in two shapes and sizes namely poster and bulletin. Bulletins provide more visibility because of their size and creative customization option. Posters are primarily used in commercial and industrial locations and are relatively smaller. These are generally used for the purpose of informing local residents and commuter traffic.
Mechanical billboards make use of tri-action technology which enables them to display separate ads on a single board. This way, the advertisers can convey three different messages using a single board which will eventually help cut corners.
Digital technology has revolutionized this industry by introducing electronic billboards which allow static ads to rotate in loops making it more eye-catching, customized, attractive and appealing. These boards make use of LED screens, which allows the owner to keep updating the displayed message and make room for multiple messages in a cost effective manner.
The biggest benefit of this form of advertising is that it’s easy to update it without any expenditure with the help of a connected computer to change the message being communicated. It is almost impossible to cross thorough one such billboard and ignore it, which is why it guarantees public attention and improved brand awareness which will eventually result in higher branding and more sales.
Designed to grab attention and leave a long lasting impression at a quick glance, these advertising products establish a connection among public about the brand. This is the reason why digital technology is replacing the old static display products quickly to generate high business awareness among commuters.
To generate maximum product awareness, it is crucial to select an ideal placement. Install the billboard in a place where traffic is always high so that the message could be communicated across a large population to promote a product or service.
